By Dumisani Ndlovu
Zimbabwe is set to achieve significant economic and diplomatic benefits from its participation in the 2025 Expo in Osaka, Japan, which will focus on trade and investment opportunities. As one of the 160 participating countries, Zimbabwe will showcase its tourism, trade, and investment prospects during the 184-day event from April 13 to October 13, 2025, at Yumeshima, Osaka.
Speaking at the International Participants Meeting (IPM) in Himeji, Kansai Province, Commissioner General of the Zimbabwe Pavilion, Allan Majuru, expressed confidence in the nation’s goals for the Expo. Majuru emphasized that Zimbabwe aims to advance its engagement and re-engagement agenda, solidifying its image as a dynamic destination for business, tourism, and innovation. This aligns with the country’s National Vision of becoming an empowered upper-middle-income society by 2030.
“We have set goals that we need to achieve when the Expo is finished. I think with what you have seen today and what is happening during the course of this meeting, we are quite confident that as a country we are going to come back with massive returns focusing on trade and investment,” said Majuru.
The Expo provides a strategic opportunity to showcase Brand Zimbabwe, enabling the country to reap substantial economic and diplomatic benefits. Majuru noted that the event will not only promote trade but also offer a platform to present Zimbabwe’s narrative, including its history, current initiatives, and future aspirations.
“This is not only a place for us to look at trade as the Ministry of Tourism but also a place where we are going to sell our narrative. People need to know what is Zimbabwe, what are we doing, where are we coming from, and where we are going. It is also a platform for us to learn international perspectives so that we can see how best we can engage with our partners when we do business. Business is about learning each other’s culture,” he added.
Zimbabwe’s preparations for the World Expo are progressing smoothly, with the country setting up a pavilion to market its narrative effectively. Majuru expressed optimism that the Expo will help Zimbabwe achieve its aspirations by focusing on promoting tourism, trade, and investment.
“Everything is going according to plan, and the organizers are facilitating for us to put our best foot forward. The good thing is we are putting in place a pavilion that will help Zimbabwe actualize its aspirations. Our focus is going to be promoting tourism, trade, and investment,” he said.
Majuru hopes that by the end of October, Zimbabwe will conduct a proper evaluation and inform the nation about the benefits of participating in the Expo
Allan Majuru (AM), Commissioner-General for the expo
