By Dumisani Ndlovu
The Midlands Show Society has come under fire from local artists and entertainment industry professionals for its alleged exploitation and undervaluing of artists’ talents. Renowned reggae musician and former Power FM manager, Joseph Tatenda Nhara, has joined the chorus of voices condemning the Show Society’s long history of abuse towards artists.
“The Midlands Show Society’s treatment of artists is nothing short of appalling,” Nhara said. “For years, they have taken advantage of local talent, paying them peanuts or nothing at all, while importing artists from other cities and paying them handsomely. This is a clear case of exploitation and disrespect towards the very people who make the show a success.”
Local artists have also spoken out against the Show Society’s practices, saying they are tired of being asked to perform for free, with the promise of “exposure” and “marketing opportunities.” “It’s demotivating to see artists from other cities being paid handsomely while we are expected to perform for free. We are not asking for the same amount of money, but a fair payment for our performances would be a good starting point,” said one artist.
The artists’ concerns were echoed by Sport Administrator Beaular Musara and Provincial Education Inspector Cleopas Kwezera, who spoke out at a recent Midlands Show entertainment preparation meeting. “There is a need to incentivize entertainers for their time and effort to make the show a success,” Musara said. Kwezera added, “Incentivizing participants, particularly local artists, would be a welcome development.”
Responding to their concerns, Entertainment Committee Chairperson acknowledged the issue and promised that the committee would look into it. However, artists remain skeptical, saying they have heard similar promises before with no action taken.
Veteran artist Siphosami Ndlovu was more blunt, saying, “It’s high time artists woke up and stopped being used and dumped like smelly used condoms. We don’t expect exploitation from such respectable show society figures.”
In response, Midlands Provincial Arts Manager Kumbirai Kupfavira stated that efforts to engage the Midlands Show Society have been unsuccessful. The artists remain hopeful that their voices will be heard, saying, “We are the ones who know this community best. We are the ones who can truly represent the Midlands. It’s time for the Show Society to recognize our value.
